Consumer goods companies have been very progressive in the digital space, and brands have executed highly effective and low-cost digital marketing campaigns to capture the attentions of consumers.
In order to remain competitive, companies will have to adapt to new buying behaviours as they emerge, such as shopping through voice, enabled by the internet of things (IOT) and connected devices.
To continue to meet these challenges, consumer goods companies must ensure they have the right leadership in place. This will allow them to drive personalised and engaging customer experiences while navigating a highly complex and ever-changing competitor landscape.
A more health-conscious approach from consumers and a more discerning view on ingredients, materials, and the supply chain of consumer goods has led to wholesale changes in the industry as companies adapt to meet changing consumer requirements.