Digital is driving the retail industry into a time of unparalleled change; from consumer buying habits, new sales channels, new agile retailers, to public scrutiny of production and sustainability, retailers are finding themselves in a new and evolving environment. The key question for our community, is how can retailers stay ahead of the need to attract, retain, and develop a workforce that meets the evolving needs of this marketplace?
Taking advantage of the digital revolution and seeing the new demands of consumers, players have entered the marketplace with innovative business models that threaten to make traditional retailers obsolete. With “digital” DNA these players are challenging the ways many traditional companies acquire customers, compete in the marketplace, and organise their operating models.
Retail in general is negotiating the new and evolving environment, however all evidence points to traditional retail being most disadvantaged and impacted, particularly when it comes to levelling the playing field to attract and retain talent. To address these issues and changes requires new thinking and new skills, and HR can play their part by helping their organisations understand how new market leaders are organised and who the key players are. Further, they need to gain insight into how best to attract critical new talent and start driving a new narrative into the talent marketplace and build the talent networks their organisations will need to succeed.