With the rise of social media and the ‘always on’ culture, employer brand has rapidly moved from being an abstract concept discussed in marketing agencies and boardrooms, to being an essential part of the toolkit companies need to attract talent.
Every misstep is shared, every success can be shouted from the rooftops in moments and those that are lucky (or unlucky) can even have their company messaging go viral. These phenomena are no longer restricted to those businesses interacting with consumers, with sites like LinkedIn and Glassdoor meaning colleagues are now behaving more and more like consumers.
How your brand and status as an employer is perceived can vary significantly by location and amongst different groups of talent. Our Insight & Talent Analytics team can help you understand how attractive your company is as an employer in every market and location where you do business.
Employer brand analysis is one of the most, and increasingly important, tools in the talent professionals’ armoury. Understanding the external perception of your brand is critical to allow you to implement programmes to improve it. Our detailed employer brand research is one way we can help companies attract the best talent.
Those companies who can offer perks such as home working and flexible working hours can attract the industry’s most exceptional talent.
Our Insight & Talent Analytics services show you how your brand’s identity and employer value proposition compare to your direct competitors and global exemplars and how it resonates with potential future talent.
From new start-ups to established businesses, every business has a brand identity.
Understanding how this is perceived by your teams, clients and the talent you are trying to attract is an essential part of growing your business, and through talent research, we can discover where your strengths and weaknesses lie.
If you want to learn a little more about what we do and how talent research can help you make better-informed business decisions, our team of talent research and consulting specialists are happy to help.
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