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Employer Brand Analysis

Giving you the insights to build a stronger employer brand.

With the rise of social media and the ‘always on’ culture, employer brand has rapidly moved from being an abstract concept discussed in marketing agencies and boardrooms, to being an essential part of the toolkit companies need to attract talent.

Employer Brand Analysis

Every misstep is shared, every success can be shouted from the rooftops in moments and those that are lucky (or unlucky) can even have their company messaging go viral. These phenomena are no longer restricted to those businesses interacting with consumers, with sites like LinkedIn and Glassdoor meaning colleagues are now behaving more and more like consumers.

How your brand and status as an employer is perceived can vary significantly by location and amongst different groups of talent. Our Insight & Talent Analytics team can help you understand how attractive your company is as an employer in every market and location where you do business.

Employer brand analysis is one of the most, and increasingly important, tools in the talent professionals’ armoury. Understanding the external perception of your brand is critical to allow you to implement programmes to improve it. Our detailed employer brand research is one way we can help companies attract the best talent.

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How talent insights support employer brand analysis

Those companies who can offer perks such as home working and flexible working hours can attract the industry’s most exceptional talent.
Our Insight & Talent Analytics services show you how your brand’s identity and employer value proposition compare to your direct competitors and global exemplars and how it resonates with potential future talent.

From new start-ups to established businesses, every business has a brand identity.
Understanding how this is perceived by your teams, clients and the talent you are trying to attract is an essential part of growing your business, and through talent research, we can discover where your strengths and weaknesses lie.

working alongside leading TA & HR professionals

Our company has used Armstrong Craven for over 10 years to source high quality talent. As we work to ensure our talent management strategy supports our business strategy, we are increasingly using AC to provide customised insights to inform our mid- to long-term talent planning. Our needs vary but overall, the information we get from AC ensures we create an employment offering that ensures we attract and retain the high calibre people we need, when we need them.Global Talent Business Lead, Global Pharmaceutical Company

The business really appreciates your support. Your Insights capability accelerated our knowledge transfer. Without partnering with Armstrong Craven, it would have taken us a year to get to the same point in our understanding of the market.Director, Global Talent Acquisition, Global Biotech

Armstrong Craven was recommended to me by the Group HR head of a FTSE 250 company in the UK. We were provided with a set of very viable candidates in each of the assignments and they helped us through the difficult selection process, as the finalists in both cases were all quite exceptional. Interim CEO – Innovative UK Start-up

We are increasingly retaining Armstrong Craven for roles at the highest levels and can rely on them to deliver the same level of service as Executive search firms using a much better cost model to the standard starting salary percentage model.Head of Resourcing, ASDA

We have used Armstrong Craven on a number of occasions now for executive research at the very highest levels and on each and every occasion they have helped us locate the right candidate, all of whom have gone on to make a fundamental contribution to the health and development of our businesses.Managing Director, Liquid Plastics Ltd

We are increasingly using Armstrong Craven rather than traditional search or head-hunters to support us with innovative, timely and cost effective sourcing of candidates. Armstrong Craven take a different approach to executive search and talent planning and are a great supplier for a business like us who is moving to direct sourcing.Global Recruitment Partner, AstraZeneca plc

Thanks for all your help in scouring the field for talent. I think the mapping and search worked out very well! I’d be happy to work with you again on similar talent needs.SLT Member, Major Pharma Company

We thank you for the excellent support and will definitely come back to AC for future pipelining.Global VP HR, Major Medical Devices Company

Spot on and thorough project, Great job, looking forward to reaching out to the individuals Really great, very happy, good to engage in more work including pipeline, search and mapping.TA Head, Major Pharma Company

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If you want to learn a little more about what we do and how talent research can help you make better-informed business decisions, our team of talent research and consulting specialists are happy to help.