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With the rise of social media and the ‘always on’ culture, employer brand has rapidly moved from being an abstract concept discussed in marketing agencies and boardrooms, to being an essential part of the toolkit companies need to attract talent.
Every misstep is shared, every success can be shouted from the rooftops in moments and those that are lucky (or unlucky) can even have their company messaging go viral. These phenomena are no longer restricted to those businesses interacting with consumers, with sites like LinkedIn and Glassdoor meaning colleagues are now behaving more and more like consumers.
How your brand and status as an employer is perceived can vary significantly by location and amongst different groups of talent. Our Insight & Talent Analytics team can help you understand how attractive your company is as an employer in every market and location where you do business.