Employer Brand Analysis

With the rise of social media and the ‘always on’ culture, employer brand has rapidly moved from being an abstract concept discussed in marketing agencies and boardrooms, to being an essential part of the toolkit companies need to attract talent.

Every misstep is shared, every success can be shouted from the rooftops in moments and those that are lucky (or unlucky) can even have their company messaging go viral.  These phenomena are no longer restricted to those businesses interacting with consumers, with sites like LinkedIn and Glassdoor meaning colleagues are now behaving more and more like consumers. 

How your brand and status as an employer is perceived can vary significantly by location and amongst different groups of talent.  Our Insight & Talent Analytics team can help you understand how attractive your company is as an employer in every market and location where you do business.

To do this we assess your brand through a detailed analysis of publicly available data about your organisation, your competitors, and global exemplars.  We overlay this research with primary data gathered from the talent you want to attract to give a complete picture of how your brand is perceived and highlight areas where improvements can be most easily made.  This work can be done either as a stand-alone project or as part of a larger project like a location study.

Our reputation and global reach have allowed us to work with some of the most trusted companies in the world, helping guide them through periods of substantial change. Our project is defined with reference to your people strategy and is designed to help you develop it, so in partnership we can always ensure you’re receiving an unparalleled advantage through cost-effective brand analysis and assessment of your employer value proposition.