Employer Brand Analysis

With the rise of social media and the ‘always on’ culture, employer brand has rapidly moved from being an abstract concept discussed in marketing agencies and boardrooms, to being an essential part of the toolkit companies need to attract talent.

Every misstep is shared, every success can be shouted from the rooftops in moments and those that are lucky (or unlucky) can even have their company messaging go viral. These phenomena are no longer restricted to those businesses interacting with consumers, with sites like LinkedIn and Glassdoor meaning colleagues are now behaving more and more like consumers.

How your brand and status as an employer is perceived can vary significantly by location and amongst different groups of talent. Our Insight & Talent Analytics team can help you understand how attractive your company is as an employer in every market and location where you do business.

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How talent insights support employer brand analysis

Those companies who can offer perks such as home working and flexible working hours can attract the industry’s most exceptional talent.: Our Insight & Talent Analytics services show you how your brand’s identity and employer value proposition compare to your direct competitors and global exemplars and how it resonates with your future talent.
From new start-ups to established businesses, every business has a brand identity.: Understanding how this is perceived by your teams, clients and the talent you are trying to attract is an essential part of growing your business, and through talent research, we can discover where your strengths and weaknesses lie.

Our Approach

At Armstrong Craven, we pride ourselves on our approach, which allows us to work in partnership with you to deliver detailed analysis of your employer brand.

To do this we assess your brand through a detailed analysis of publicly available data about your organisation, your competitors, and global exemplars. We overlay this research with primary data gathered from the talent you want to attract to give a complete picture of how your brand is perceived and highlight areas where improvements can be most easily made. This work can be done either as a stand-alone project or as part of a larger project like a location study.

Our reputation and global reach have allowed us to work with some of the most trusted companies in the world, helping guide them through periods of substantial change. Our project is defined with reference to your people strategy and is designed to help you develop it, so in partnership we can always ensure you’re receiving an unparalleled advantage through cost-effective brand analysis and assessment of your employer value proposition.

Our Service Lines

Employer brand analysis is one of the most, and increasingly important, tools in the talent professionals’ armoury. Understanding the external perception of your brand is critical to allow you to implement programmes to improve it.

Our detailed employer brand research is one way we can help companies attract the best talent. At Armstrong Craven, our partnership extends past employer brand analysis into helping you secure the leadership, niche and rare talent that can ensure future success through the following service lines:

Talent Mapping – We’ll scour relevant talent pools to identify qualified candidates for your talent acquisition team to approach
Talent Pipelining – From the initial approach to the interview stage, we’ll screen each candidate and deliver a list of ready-to-hire candidates for current and future requirements
Executive Search – Our thorough approach to executive search allows us to identify and secure the high-level candidates who can guide your business through times of transformation
Executive RPO – We provide a fully outsourced process for ensuring leadership hires in your business, allowing you to focus on business priorities without worrying about succession or finding new leaders
Candidate Referencing – We verify a candidate’s background and credentials to ensure every hire you make is the right one and to mitigate hiring risks
Management Due Diligence – By identifying the strengths and weaknesses of executive candidates, we make sure only the best join your senior team

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Employer Brand Analysis

Giving you the insights to build a stronger employer brand.