People intelligence firm Armstrong Craven has appointed Heather Travis to the role of Director, Asia Pacific. She is to be based in Singapore. Travis steps into the newly created role to continue the globalisation of the business through setting up an operation in Asia Pacific. Travis will be responsible for business development and relationship management, with a focus on expanding and building strategic partnerships across all industries in the Asia Pacific region.

Heather joins from Travis Research Europe Ltd. where she held the role of Managing Director. She has more than 25 years’ experience in the executive research and resourcing industry, working across a number of business sectors with a global remit. Heather is also joint Chairman of the Executive Research Association (ERA).

Commenting on Travis’s appointment, Armstrong Craven’s Chief Operating Officer, Rachel Davis said “As a business we have given careful consideration to our international expansion strategy and Asia Pacific is certainly a region where our existing clients are asking for more support. In order to provide them with the highest level of service, and to open up new opportunities, we decided that having someone on the ground with Heather’s level of experience was the right decision.”

She added “Asia Pacific is a key growth area for our all our industry sectors. Heather’s presence there will mean she can build on the support we already provide from our UK offices. We are really pleased that she has come on board at this exciting time for Armstrong Craven.”

Heather commented on her new role: “Armstrong Craven already has relationships with numerous businesses on a global scale and has a strong track record of delivery via a multicultural team that is reflective of our clients. Asia Pacific has been highlighted as a region with great potential for growth and I am delighted to be a part of it.”