Global people intelligence firm Armstrong Craven is open for business in the Asia Pacific region, having recently established its presence in Singapore. Heather Travis, Director for Asia Pacific will lead the Asia team from the company’s hub based there.

The search, pipelining and business insight firm took the decision to set up operations in Singapore in 2014 to build on long established global relationships and to support key clients in the region. Heather Travis is managing these relationships as well as seeking to build new relationships across APAC with regional and international businesses.

Commenting on Armstrong Craven’s work in Asia, Travis said there is particular demand for the firm’s talent pipelining and succession offerings as well as senior level search assignments for multi-national companies with regional hubs in South East Asia:

“One of the biggest challenges is the lack of talent; organisations are feeling the pressure of fishing in the same talent pool, especially in Singapore where it’s becoming more difficult to hire expatriate workers. The resulting high level of employee turnover is compounding the pressure on businesses, and it is the norm in the market for employees to regularly move companies.”

Top of the agenda when discussing people challenges with clients is the demand for ‘local talent’. Travis believes local talent, especially returning national talent, can provide some of the solution to the talent shortage. She said:

“There is a lot of discussion about local talent and what that actually means. To some its nationality, to others it’s a combination of skills, languages spoken, permits held, mind-set and ethnicity too. There is also a brain drain in Asia at the moment as up and coming top talent is moving out of APAC to gain more global experience. When these people are ready to return, companies have the opportunity strike the balance between local understanding and global mind-set.”

Armstrong Craven offers truly global searches, and builds pipelines of international talent and returning national talent. The firm also specialises in finding passive talent and specialist talent with niche skills.

Heather has become an active member of the business community in Singapore, regularly attending the Women’s Intercompany Network Meetings (SWIM), South East Asia Association of Graduate Employers (SEAAGE) meetings and she is a member of British Chamber of Commerce. Heather hosted a Coffee & Connect morning earlier this year to bring together senior HR professionals in Singapore.

Heather joined Armstrong Craven from Travis Research Europe Ltd where she held the role of Managing Director. She has more than 25 years’ experience in the executive research and resourcing industry, working across a number of business sectors with a global remit. Heather is also joint Chairman of the Executive Research Association (ERA).

To find out more about Armstrong Craven or connect with Heather please visit or follow Heather on Twitter @Singapore_AC where she Tweets about talent issues in APAC.


Notes to editors

About Armstrong Craven

Intelligent people improve performance by creating an intelligent business. At Armstrong Craven we use our people to provide a future business view. Business success isn’t about yesterday, it’s about what you do today to secure the people you’ll need tomorrow. So Armstrong Craven digs deeper, travels further, looks longer, thinks harder – about what people need.

We provide insight, search, pipelining and leadership risk intelligence services to business leaders all over the world. We help organisations to better understand the markets they operate within and the markets they hope to enter. And we provide the people they need to make it work. For more information visit

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Joanne Rogers

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