In line with growing customer expectations, a recent survey shows that citizens also expect governments to better understand the needs of citizens and communities, and to make sure that services are tailored to the needs of people who are using them.
A key challenge facing public sector employers is standing out in a crowded market, whilst competing for the best candidates in often shrinking talent pools. This is especially true in disciplines such as teaching and social care where fewer candidates are entering these fields and increasing numbers are leaving them. This means that the candidates have more choice than ever before.
Building a brand that is not only recognised but also trusted can be critical when it comes to convincing candidates to choose one employer over another.
Businesses should be using data analytics and increasingly sophisticated CRM systems to help simplify and control the level of complexity of roles, labour markets and the sheer volume of recruitment and how to respond.