Armstrong Craven and WhiteCrow Unite to Empower Global Talent Solutions Industry


Leading talent research providers, WhiteCrow and Armstrong Craven are delighted to announce a ground-breaking partnership that will redefine excellence in the talent solutions industry. The acquisition of Armstrong Craven by WhiteCrow marks a historic moment as the two industry giants merge forces to create a new global market leader. Armstrong Craven will operate independently within the WhiteCrow family of companies.

WhiteCrow, a rapidly growing challenger brand providing strategic talent solutions to over 70 Fortune 500 companies, combines forces with Armstrong Craven, a trusted partner of many of the world’s leading global brands with expertise and a legacy that spans over three decades. With a collective global footprint spanning key regions, including the USA, UK, Switzerland, Hungary, Poland, Dubai, India, Singapore, and Hong Kong, Armstrong Craven and WhiteCrow offer a comprehensive suite of customisable services tailored to disrupt traditional search firms with flexibility and deconstructed value-driven options.

Commenting on this transformative collaboration, Prems Srampical, Founder of WhiteCrow, expressed his excitement, stating, "This partnership signifies a remarkable milestone in our commitment to delivering unparalleled talent solutions on a truly global scale. We are thrilled to welcome Armstrong Craven to the WhiteCrow family and look forward to maximising the opportunities that lie ahead."

Rachel Davis, CEO of Armstrong Craven, added, "Joining forces with WhiteCrow enables us to offer our valued clients an even broader range of services, expertise and global reach. This partnership reinforces our dedication to delivering exceptional solutions tailored to the evolving needs of the HR and talent acquisition landscape."

The dynamic partnership combines expert industry knowledge with cutting-edge AI tech - Webbtree. This innovative tool connects clients to a vast network of 800M+ professionals, offering vital talent insights for data-driven decisions.

"We are committed to providing our clients with unmatched capabilities and look forward to leveraging our combined strengths to drive innovation and excellence in talent research," added Srampical.

Davis echoed this sentiment, stating, "Our shared vision for empowering organisations with top-tier talent solutions will enable us to deliver greater value to our clients and drive positive outcomes on a global scale."


WhiteCrow and Armstrong Craven are excited by the prospect of engaging with business leaders all over the world to discuss the transformative impact of this partnership and how it will benefit organisations seeking to excel in today's dynamic talent landscape.



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