Employer branding strategy and analysis have never been more vital due to the rise of social media and the 'always on' culture. It has rapidly moved from being an abstract concept discussed in marketing agencies and boardrooms to an essential part of a company’s toolkit to attract talent.
Employer Branding Strategy and Analysis
Every misstep is shared, every success can be shouted from the rooftops in moments, and those lucky (or unlucky) can even have their company messaging go viral. These phenomena are no longer restricted to those businesses interacting with consumers, with sites like LinkedIn and Glassdoor, meaning colleagues are now behaving more and more like consumers.
How your brand and status as an employer is perceived can vary significantly by location and amongst different groups of talent. Through employer brand research, our Insight & Talent Analytics team can help you understand how attractive your company is as an employer in every market and location where you do business.
Employer brand analysis is one of the most increasingly important tools in the talent professionals’ armory. Understanding the external perception of your brand is critical to allow you to implement programmes to improve it. Our detailed employer brand research is one way we can help companies attract the best talent.
Importance of Robust Employer Branding Strategy and Analysis
A strong employer brand can give your organisation a competitive edge in searching for talent. In the digital age, where candidates have a wealth of information on their potential future employers, the need for a favourable business image has never been more crucial. Effective employer branding strategy can support you to:
Attract and engage top talent
A strong employer brand will build a positive reputation in the talent market, appealing to both passive and active candidates.
People are more likely to stay with a company if they positively perceive them as an employer. A strong employer brand can foster a sense of loyalty and commitment among existing employees, reducing turnover and the associated costs of recruitment and training.
Reduce costs and save time
Reducing employee turnover and the costs involved, decreasing the time taken to hire candidates, and attracting more highly-skilled talent can help an organisation save time and money.
In today's competitive job market, having a strong employer brand can differentiate a company from its competitors. Candidates may prioritise working for a company known for its positive work culture and employee support.
A well-established employer brand can create a talent pipeline, with potential candidates expressing interest in working for the company even if there are no immediate job openings. This gives the company a head start when new positions become available.
How talent insights support employer brand analysis
Compares your Brand Identity and EVP to your Competitors
Our Insight & Talent Analytics services show you how your brand's identity and employer value proposition compare to your direct competitors and global exemplars and how it resonates with potential future talent.
Awareness of Diversity and Inclusion
Companies that excel in diversity and inclusion enhance their likelihood of attracting the most exceptionally talented candidates.
Our services can assess how your company ranks for diversity and inclusion compared to your competitors. Through our talent research, we can help increase your business's reputation by attracting diverse talent and building an inclusive workforce.
Builds Understanding of Brand Perception
From new start-ups to established businesses, every business has a brand identity.
Understanding how this is perceived by your teams, clients, and the talent you are trying to attract is an essential part of growing your business, and through talent research, we can discover where your strengths and weaknesses lie.
Working alongside leading TA & HR professionals
Our company has used Armstrong Craven for over 10 years to source high quality talent. As we work to ensure our talent management strategy supports our business strategy, we are increasingly using AC to provide customised insights to inform our mid- to long-term talent planning. Our needs vary but overall, the information we get from AC ensures we create an employment offering that ensures we attract and retain the high calibre people we need, when we need them.
Global Pharmaceutical CompanyGlobal Talent Business Lead
The business really appreciates your support. Your Insights capability accelerated our knowledge transfer. Without partnering with Armstrong Craven, it would have taken us a year to get to the same point in our understanding of the market.
Global BiotechDirector, Global Talent Acquistition
Armstrong Craven was recommended to me by the Group HR head of a FTSE 250 company in the UK. We were provided with a set of very viable candidates in each of the assignments and they helped us through the difficult selection process, as the finalists in both cases were all quite exceptional.
Innovative UK Start-upInterim CEO
We are increasingly retaining Armstrong Craven for roles at the highest levels and can rely on them to deliver the same level of service as Executive search firms using a much better cost model to the standard starting salary percentage model.
AsdaHead of Resourcing
We have used Armstrong Craven on a number of occasions now for executive research at the very highest levels and on each and every occasion they have helped us locate the right candidate, all of whom have gone on to make a fundamental contribution to the health and development of our businesses.
Liquid Plastics LtdManaging Director
We are increasingly using Armstrong Craven rather than traditional search or head-hunters to support us with innovative, timely and cost effective sourcing of candidates. Armstrong Craven take a different approach to executive search and talent planning and are a great supplier for a business like us who is moving to direct sourcing.
AstraZeneca plcGlobal Recruitment Partner
Thanks for all your help in scouring the field for talent. I think the mapping and search worked out very well! I’d be happy to work with you again on similar talent needs.
Major Pharma CompanySLT Member
We thank you for the excellent support and will definitely come back to AC for future pipelining.
Major Medical Devices CompanyGlobal VP HR
Spot on and thorough project, Great job, looking forward to reaching out to the individuals Really great, very happy, good to engage in more work including pipeline, search and mapping.
Major Pharma CompanyTA Head
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