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There are two common scenarios where TA teams need a deeper understanding of their target talent demographics. Usually, they explore the talent landscape to validate the feasibility of a location, typically an office move to support operational needs, but this can be on a global scale if it is expanding into a new country for growth.
Yet, the most valuable application of this research is to help teams who are struggling to hire the talent they need. It could be failing to attract talent from underrepresented groups, which is a common outcome if the location simply doesn’t support the hiring targets.
Workforce demographic data informs decisions by providing a clear understanding of the cost, accessibility, mobility, attitudes, and motivations of the talent you need to achieve your business performance objectives.